About the Project

Psychedelic Mermaid is a Haute Couture Cocktail collection for AW19. It represents the mystical side of the ocean and its creatures. The colour palette consists of Gold, Mint green, Turquoise green, Purple, Lilac, Pink & Silver. The collection focuses on Block heels, Stilettos, Flat-forms and Kitten heels. Each heel is made of sustainable material & is Handcrafted to meet the needs of its target customer. This collection is targeted from age 25-34 years.

My Role

During my 6 months internship at Veruschka Shoes by Payal Kothari, I had the opportunity to take on various roles and responsibilities in the fashion industry. As a designer, I researched future trends and created footwear collections for women and children, including custom orders for bridal, festive, and menswear. I was also involved in material sourcing, pattern creation, and sampling production. Additionally, as a merchandiser, I analyzed sales data, curated reports, and allocated products to different stores, gaining market insights through store visits and exhibitions. In marketing, I managed social media posts and created promotional content and in-store displays. This diverse experience provided me with a well-rounded understanding of the fashion industry.

Thank You