About the Project

Veruschka’s Spring - Summer Kids 2020 collection is inspired from the Strong female cartoon characters. The colours used Pastel pink, Mint green, Blue, orange, etc. While designing this collection the feet ergonomics of the kids even had to be considered. The Target consumer for this collection are from age 5-15 years. This collection is a combination of net frills, Pom- poms, Felt flowers etc. This makes young girls more adventurous.

My Role

During my internship at Veruschka Shoes by Payal Kothari, I had the opportunity to take on various roles and responsibilities in the fashion industry. As a designer, I researched future trends and created footwear collections for women and children, including custom orders for bridal, festive, and menswear. I was also involved in material sourcing, pattern creation, and sampling production. Additionally, as a merchandiser, I analyzed sales data, curated reports, and allocated products to different stores, gaining market insights through store visits and exhibitions. In marketing, I managed social media posts and created promotional content and in-store displays. This diverse experience provided me with a well-rounded understanding of the fashion business

Thank You